Michael Kors
Watch Design
Michael Kors | Fossil Group
Leading the Michael Kors watch design team taught me how meaning gets built into everyday objects. I designed the iconic Runway watch, among several other mainstay platforms, built the design team, created scalable design systems, and launched the smart watch category.
"One of Aaron's greatest strengths is his ability to help brands build emotional connections with their customers through product design. He uses storytelling in the creative process to bring depth and purpose to the product."
Kosta Kartsotis
CEO, Fossil Group