Michael Kors
Discipline
Watch Design
ROLE
Product Design + Design Leadership
CONTEXT
Michael Kors for Fossil Group
SCOPE
Runway platforms, team building, design systems, smartwatch launch
Fashion watches are about more than telling time. They're small objects that communicate identity. Building the Michael Kors collection taught me how to balance brand storytelling, product strategy, and scalable design without losing the details that make an object feel personal.
"One of Aaron's greatest strengths is his ability to help brands build emotional connections with their customers through product design. He uses storytelling in the creative process to bring depth and purpose to the product."
Kosta Kartsotis
CEO, Fossil Group