Marc Jacobs

Marc Jacobs Analog Smart Watch developed under Aaron Drake's leadership
Marc Jacobs Digital Smart Watch collection developed under Aaron Drake's leadership
Marc Jacobs Analog Smart Watch collection developed under Aaron Drake's leadership
Marc Jacobs Watch collection developed under Aaron Drake's leadership
Marc Jacobs Watch collection developed under Aaron Drake's leadership

Discipline

Watch Design

ROLE

Product Design + Creative Director

CONTEXT

Marc Jacobs for Fossil Group

SCOPE

Collection strategy, product design, creative exploration

Marc Jacobs encouraged experimentation. The work was less about following trends and more about discovering unexpected combinations of form, color, and finish that still felt unmistakably on-brand.