Branding
Discipline
Brand Identity
ROLE
Brand Design + Creative Director
CONTEXT
In-house, Freelance + Contract
SCOPE
Strategy, identity systems, guidelines, implementation
A brand identity is more than a logo. It's the collection of decisions that helps people recognize who you are and what you stand for. My work focuses on building visual systems that bring clarity, consistency, and meaning across every touchpoint.
"He's an exceptional Creative Director, a strong project manager, and someone who brings a kind of calm clarity to processes that would otherwise be chaotic."
Lauren Gummelt
VP of Marketing, Highmark Residential