AARON DRAKE
Design isn't about making things look better. It's about creating meaning.
I didn't set out to design watches. I started in graphic design, fascinated by how images and type communicate. Watch design expanded that curiosity into materials, finishes, proportion, and why people become attached to everyday objects. Those questions still drive my work, whether I’m building a brand, mentoring a team, or sketching in a notebook.
Based in Dallas, I'm a Creative Director with more than 20 years of experience across brand identity, product design, fashion accessories, and creative leadership. I've led design for Michael Kors, Kate Spade, Marc Jacobs, DKNY, Karl Lagerfeld, and PUMA while building teams, design systems, and cross-functional creative processes.
experience
Creative leadership spanning fashion, multifamily, nonprofits, startups, and education.
Including product design, design leadership, teaching, and mentoring.
In the end, branding is influencing perception through design. I design for emotion and teach others how to build connections through creativity.
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